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Frozen vs. Fresh |
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Why 'Fresh' Might Be a Misconception
Often what we think is "fresh" shrimp isn't fresh at all. Before reaching your local supermarket, "fresh" shrimp can spend days, or even weeks, en route from whatever distant spot in the world it was harvested. When it finally does arrive, the shrimp might still spend more time deteriorating at a seafood counter, while time provokes cellular damage and strips away its natural flavor and texture.
Why Contessa Frozen Shrimp Is Fresher Than Other Shrimp
Within hours of harvesting, Contessa's farm-raised shrimp is processed and "flash-frozen" using an advanced cryogenic method that within minutes seals in all the freshness and quality with minimal to no damage to the cellular structure. Once thawed, Contessa shrimp tastes like it was just harvested.
Previously Frozen Shrimp
Supermarkets often sell previously frozen shrimp at the seafood counter. This type of shrimp is shipped frozen from its harvesting location. When it reaches the supermarket, the shrimp is thawed, put on ice, and offered for sale. After thawing, the shrimp can sit at the seafood counter for days, losing flavor and moisture.
The buyer would benefit more from purchasing shrimp in its frozen state. It thaws in only a few minutes and will likely taste fresher than any product found at the seafood counter.
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